Why changes to the web aren’t about the web at all
Smashing Magazine recently posted an excellent article analyzing one intriguing question: How much has the web really changed?.The article dispels several generalizations from the web of yester-year and provides new suggested ‘defaults’ based on t...
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Social Media Insights and Best Practices
I recently engaged in a few LinkedIn discussions inquiring how often a business should post to different social media outlets, and how much social media activity is too much. Social media is important for businesses, but it requires effort to proper...
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Create an Email Marketing Campaign that Generates Results
Email is one of the most effective and profitable marketing channels for B2B and B2C—achieving higher click-through rates and ROI than other popular channels (91% consumers use email once daily). A consistent and effective email marketing campaign i...
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Use Google Authorship Markup to increase CTR and enhance the SEO value of your blog
Do you want to generate more clicks to your blog post & build stronger online readership? Consider claiming your authorship with Google Authorship Markup, an easy-to-integrate tool that: Increases Visibility, CTR, and total page views Builds trus...
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How we work virtually
We’ll admit it, we have never met more than half of our clients (although we’d love to!). The beauty of the web is that it breaks geographical barriers that tether service providers to any one region. This post outlines some of the media Bright Orang...
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3 web writing strategies to make your content more effective
Making content stand out in a sea of digital media is not always easy. Your work faces a lot of competition, and your audience has very little time. While your insights are valuable, they won’t be received if they don’t grab and maintain the user’s ...
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5 website ‘must haves’ to generate leads and increase conversions
Some big, some small—these features are all must haves!An effective website is an important marketing tool that helps build brand image, generate leads, and increase conversions. However, relentless changes in web standards and technologies make ef...
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6 Ways to Make your Website a Resource for Journalists
Guest Post by Heather McElrath, a PR, Marketing, and Communications Professional.Easily accessible content is essential for users, especially journalists. Heather provides six important tips for creating a news room that is a resource for reporter...
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Site Launch: CACFP Delaware
The Child and Adult Care Food Program (CACFP) of Delaware needed a to establish a stronger online presence that created a better user experience for their staff and audience. Their old site made it difficult for staff to update the site and for user...
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Reaching your mobile market
If it wasn’t already blazingly apparent, people love their smart phones and tablets. But why has the smart device morphed from a useful gadget into an extra appendage? Because people love the ability to be connected to all things at all times. And t...
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