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Bright Ideas & Strategies for Improving Business Websites

How to Use Your Website for B2B Lead Generation

For a significant number of businesses, the main purpose of a website is B2B lead generation. A website is performing well if it brings customers into your business…

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How to Get More Traffic to Your Blog: B2B Inbound Marketing Approaches

You've probably seen plenty of "how to get more traffic to your blog" stories, though you don't always see enough of them in relation to B2B. If…

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5 Ways to Boost User Engagement on Your B2B Website

Every business has a website, but in this age of instant gratification and smartphone surfing, just having a website isn't enough. You need to have a website that demands…

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Calls-To-Actions Need Specific Language and Good Design

Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all, “more »” - these a just a few…

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One Metric to Prove Customers Originated From Inbound Marketing

Empower your marketing team by proving they are responsible for sales-qualified leads.  B2B leads just don't walk through the door. Tech firms, professional service…

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Keyword Research for Blogging - Making Sense Under a Mound of Data

Researching keywords for a new blog post can be overwhelming. Even if you start out with a good brainstorm and a list of keywords, once you plug the list…

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B2B Tech CEOs:

Why You Need Your Marketing Team to Calculate Cost Per Lead

There’s a lot going on in your organization. Marketing, advertising, relationship management, and more. You can’t sweat the small stuff: You need to focus on the…

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The Marketing Metric that Proves Whether You're Impacting Customers

Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marketing teams aren’t on the same page. Sales teams get the credit…

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Why Propane Companies Should Optimize Their Google My Business Listing

When you need to get your propane to your customers, Google My Business listings bridge the gap. However, you'll need to optimize your listing to get the results that…

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Lead Gen:

Why a Lower Cost Per Lead
Costs More in the Long Run

Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is the right price of an inbound marketing lead? $5? $500?

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