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Bright Ideas & Strategies for Improving Business Websites

Cleverness, Clickbait, and Correctness - Why Headlines
are Important

Many users only read the headline. NPR’s article, Readers React To Headlines Gone Wrong, has convinced us of the importance of a headline even more. This headline informs…

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Never Tell Prospects What You Do

Tell Them What You Want to Do  Great headline and wonderful point in this article by Bruce Kasanoff, Never Tell People What You Do. His core message is 'never…

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Chunkify! Part 7:
Compelling Conclusions That Inspire Action

Tell ‘em what you told ‘em Tell ‘em what to do next One Page Exercise  One BIG mistake marketers often make on their web pages is…

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SEO Checklist: 7 Musts to Optimize On-Page Content

Better Your On-Page SEO 7 Tips To Make Your On-Page SEO Strong Change Keywords to Improve On-Page SEO

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Chunkify! Part 6:
Improve SEO Value & Readability With Better Formatting

Human Formatting vs Search Engine Formatting Strategies That Improve Formatting and SEO Formatting: Double Check All Content on The Page One Page Exercise  As a former professor, I believe…

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Chunkify! Part 5:
Using Lists to Break Up Content

Like a list, I’m going to keep this post short and sweet. Here is what you need to know about using lists on your webpage. When to use…

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Would You Give Up Your Email Address for Toffee Blondies?

Well, it’s not that simple. This is a story about double gated content, a story about a print publisher trying to increase the size of their email list.

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Chunkify! Part 4:
Writing Paragraphs People Read

Why short paragraphs are important 5 Tips on writing better paragraphs Online tools to check paragraph quality One page exercise  Hey Marketer! I know you know how to write a…

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