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SEM-Message Match: Increase Your Conversion Rate

When a user clicks on your web ad, they begin their journey as a prospect. To make them conviced, you need to fulfill their expectations. The key is good message match.Your Ads and Landing Pages Should All Stink the Same. That’s Good Message Match!...

Posted on October 05, 2015 in SEO

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Writing for the Web: Declaring Page Content

Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the content below the fold will have the answer. When writing for the web, you need to give reassurance up front.Fact: Web users don’t read. They scan....

Posted on September 30, 2015 in Copywriting, Writing for the Web

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The Webmaster Attends “Mastering Your Webmaster”

Yesterday morning I put on my “webmaster hat” and spent a few hours in good company at a Vistage presentation titled Master your Webmaster: Internet Marketing for Dummies Business Owners. Jason Lavin, the presenter and CEO of Golden Communications, I...

Posted on September 18, 2015

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6 Do’s and Don’ts To Make Your LinkedIn Headline Standout

Your LinkedIn Headline is the tagline of your movie, it should entice people to view your full profile. However, the majority of headlines on LinkedIn fail at doing this.Saying you’re the VP of Marketing at Vitalist is like saying that Star Wars is...

Posted on September 17, 2015 in Social Media, Most Popular

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Your Homepage Must Look Current

What it means to look "current" on the web is constantly changing.A homepage that looked sleek and modern 5 years ago, now looks completely out-of-date:...

Posted on July 30, 2015 in Design

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Usability Don’t: User self-identification in the login process

Users on the web don’t like to self-identify who they are (it’s hard enough in real life). Student, parent, donor, member – I could be any or all of these things at any given time.When trying to access an account, deciding “who am I?” to your busin...

Posted on July 17, 2015 in User Experience

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Speaking Navigation

A sleek new web design trend is catching on amongst B2B websites. I'm sure you've seen it before...lots of white space, a vague heading, and almost nothing else on the page....

Posted on July 13, 2015 in User Experience

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Why Stock Photography is Bad

You've just landed on an accounting firm's homepage and the main image is a glamour shot of some eye-candy model who looks way too good to be working in accounting....

Posted on July 01, 2015

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Set Goals in Google Analytics to Measure Website Performance

When I first started using Google Analytics, my only goal was not to scream. The sheer amount of data can be very overwhelming, especially for those of us who aren’t statisticians....

Posted on May 14, 2015

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Lead Scoring Non-business emails

A common assumption many marketers make is that leads with a company email address are more valuable than leads with a gmail/hotmail address....

Posted on May 08, 2015 in Email Marketing

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