SEM-Message Match: Increase Your Conversion Rate
When a user clicks on your web ad, they begin their journey as a prospect. To make them conviced, you need to fulfill their expectations. The key is good message match.Your Ads and Landing Pages Should All Stink the Same. That’s Good Message Match!...
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Writing for the Web: Declaring Page Content
Studies show that 80% of users do not scroll below the fold. Why? Because they aren’t confident the content below the fold will have the answer. When writing for the web, you need to give reassurance up front.Fact: Web users don’t read. They scan....
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The Webmaster Attends “Mastering Your Webmaster”
Yesterday morning I put on my “webmaster hat” and spent a few hours in good company at a Vistage presentation titled Master your Webmaster: Internet Marketing for Dummies Business Owners. Jason Lavin, the presenter and CEO of Golden Communications, I...
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6 Do’s and Don’ts To Make Your LinkedIn Headline Standout
Your LinkedIn Headline is the tagline of your movie, it should entice people to view your full profile. However, the majority of headlines on LinkedIn fail at doing this.Saying you’re the VP of Marketing at Vitalist is like saying that Star Wars is...
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Your Homepage Must Look Current
What it means to look "current" on the web is constantly changing.A homepage that looked sleek and modern 5 years ago, now looks completely out-of-date:...
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Usability Don’t: User self-identification in the login process
Users on the web don’t like to self-identify who they are (it’s hard enough in real life). Student, parent, donor, member – I could be any or all of these things at any given time.When trying to access an account, deciding “who am I?” to your busin...
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Speaking Navigation
A sleek new web design trend is catching on amongst B2B websites. I'm sure you've seen it before...lots of white space, a vague heading, and almost nothing else on the page....
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Why Stock Photography is Bad
You've just landed on an accounting firm's homepage and the main image is a glamour shot of some eye-candy model who looks way too good to be working in accounting....
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Set Goals in Google Analytics to Measure Website Performance
When I first started using Google Analytics, my only goal was not to scream. The sheer amount of data can be very overwhelming, especially for those of us who aren’t statisticians....
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Lead Scoring Non-business emails
A common assumption many marketers make is that leads with a company email address are more valuable than leads with a gmail/hotmail address....
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