It’s a No for Hunter.iO
Hunter.iO is touted as a powerful tool for generating email lists for targeted B2B email marketing and sales campaigns. Unfortunately, when we tried it for ourselves, this tool came up short....
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2 Questions We Always Ask
Hello, hello. This is Hendrik-Jan from Bright Orange Thread. And I want to share with you the two questions we always ask when a new request comes in. ...
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Marketing ROI—Earn Revenue Beyond Your Investment
I want to take a moment here to talk about return on investment. That's critical for marketing. Way too many people view marketing as an expense. I get it because they've been burned. But if we can focus on the investment aspect of this, we can make ...
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Give Away Your Expertise, Win Customers
Hello, hello. This is Hendrik-Jan here at Bright Orange Thread. I'm just taking a moment to create this video to tell you what we do. And what we do is we help our clients give away their expertise. Yes, we get our clients to give away their expertis...
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Here’s Your Wake Up Call: Put Your Number on Top!
Push ahead of the competition and grow your business by following these steps to improve your phone accessibility....
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Don’t Lose Sales Due to a Slow Website
People have a short attention span when visiting sites online. They expect fast results, which means you need to provide them with a website that loads quickly. You have about 5 seconds to make a good first impression on your website. A site bogged d...
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How to Win a Steady Flow of Leads with a Referral Campaign
Word-of-mouth referrals are an invaluable source of business in many industries. A referral from a friend or neighbor goes a long way because people trust the people they know. It’s brilliant! Your current customers help you find new customers, and y...
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Lights, Camera, Intern Action!
Meet Tucker Tyree—BOT's First Video Production Intern Tucker brought his imaginative (sometimes off-the-wall) ideas to Bright Orange Thread—pushing us to try new things. Even *gulp* putting Hendrik-Jan on camera (stay tuned for the world premiere)!Pe...
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Marketing Agency 101: My Experience as a BOT Intern
Meet Olivia—BOT's 2021 Marketing Intern who put her bright ideas to work on design and social media campaigns this summer. Olivia’s work made our summer more interesting by pushing herself and her work further with each iteration (even if her new kit...
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The Marketing Flywheel: Why Marketing Momentum Requires Consistent Input
“Your marketing is like a flywheel. You need more momentum to make things happen faster!” We’ve used this comparison dozens of times with clients. ...
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