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Bright Ideas & Strategies for Improving Business Websites

Talking Content Marketing with Vistage Business Executives

Yesterday morning, I had the pleasure of presenting content marketing to a number of C-suite executives thanks to Vistage Chair and Business Consultant, Jim Lucas.

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Don't Use Social Media Automation to Communicate Blindly

How Social Media Automation Can Both Help & Harm Your Communication By giving people the power to share, we're making the world more transparent. - Mark Zuckerberg, CEO of…

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Usability Faux Pas Keeps Olympic Website From Winning Website Gold

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4 Copywriting Tips for Better Homepage Credibility

Ding! The bell rings, the crowd roars, and round one has begun: Your homepage has only 5 seconds to put up a fight and defend its credibility. Or else... And it…

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A Cautionary Tale: When Social Media Automation Makes You Sound Like a Robot

No one wants to sound like a robot when communicating online. You want social media and email interactions to be as genuine and engaging as you are in real life. …

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4 Reasons to Hire an
Expert to Write Your Website Copy

Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did not write this post. I hired a writer. When you&rsquo…

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Don't Break Social Post Promises

Imagine this: You click on a social media post titled “Top Ten IT Concerns for Nonprofits”. What do you expect to find on the other end? …

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5 Reasons B2B Firms Need to Adopt Inbound Marketing

Inbound Marketing is the Targeted Way to Win B2B Buyers' Trust in Your Brand's Expertise Are you incorporating inbound marketing into your B2B marketing strategies?

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How to Keep a Content Calendar: A 7 Step Process

If you do content marketing for your company, you need to know How to Create (and stick to) a Content Calendar. This post presents the outline of a reasonably simple…

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5 Things Your Homepage Must Do

"You never get a second chance to make a first impression." That cliche applies to our human interactions, but the principle is just as important in the virtual world. According…

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