3 Crucial Metrics to Hold Marketing Accountable
Now that you’re running the family business, you don’t have time to monitor all the nitty-gritty metrics within the company. You have people in place to manage them for you. However, as the head of marketing, there are three metrics you should defin...
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Lessons from Marketing Untied: My BOT Intern Experience
Hi, my name is Josiah Taylor! I’m a rising senior and honors marketing student at the University of Delaware.Over the past winter and spring, I’ve worked with Bright Orange Thread to develop the Marketing Untied newsletter from an idea to a completed...
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E.A.T. = Expertise, Authority, and Trust
Christopher Kokoski via Medium E.A.T is an acronym that is used in the SEO (Search Engine Optimization) world. Each letter stands for something Google looks for when ranking websites. SEO | Takeaway Submitted by Hendrik-Jan, Lead Strategist...
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How can you possibly write about my expertise?
You're the expert in your field. But you need someone else to write that expertise for you. How does that work? If we're experts in marketing, how can we write your expertise? Are we suddenly going to learn and master years of experience so we can t...
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About Page Do’s and Don’ts
Did you know your About Page is the second most visited page on your site. Not sure? Go ahead and check your analytics, I’ll wait......
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The Value of Rookie Thinking in Your Business
Our guest expert today is Dr. Robyn Odegaard. Dr.Robyn is an expert in organizational psychology, which she uses to help teams and individuals achieve peak performance. Bio....
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How AI Helped Me (or not) Market AI in DE
There’s been a lot of buzz around AI and its ability to cut hours of work down to seconds. Read about our experience leveraging the powers of AI to market an event for our client....
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Stay In Your Lane or Take A Detour: Accepting Work Outside Your Expertise
You’ve been presented with an opportunity that seems too good to pass up. It might be a new type of project, a new client, or a chance to enter a new market. It’s new revenue....
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Be Like Water
Our guest expert today is Peter Davis. Peter is an expert in helping leaders live up to their potential. Bio....
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CRM: Not Just For Personal Productivity
Our guest expert today is Chris Farias. Chris is an expert in solving difficult manufacturing and professional services problems. Bio....
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