How to Use Marketing Objectives to Measure Campaigns
As marketers, we know that our advertising and marketing campaigns cost us the big bucks. So, don't we want to make sure we're optimizing the most of our dollar? Also, wouldn't it be nice if there was some secret formula to knowing what did and didn'...
Read Post
What is CPL: How to Calculate Cost Per Lead
Knowing your Cost Per Lead will help you make more strategic marketing decisions Cost Per Lead is the first formula in a string of marketing metrics that will help you gauge the effectiveness of your marketing. Whether you are purchasing a list, col...
Read Post
Intelligent Content Recommendations Help Generate More Leads
How polite, not pushy, pop ups can rake in prospects The Pop Up: effective lead capture medium? OR website equivalent of an annoying kid jumping up and down, screaming “LOOK AT ME” until you are forced to leave…or relent. No matter what side you’re ...
Read Post
How Landing Pages Fit into your B2B Lead Generation Plan
B2B lead generation can be complex, but one tool has the power to energize your conversion efforts overnight: Landing pages.Let's discuss…What is a landing page Where landing pages belong in your B2B sales & marketing funnels Why your homepag...
Read Post
5 Takeaways from the #EmailMasterClass
Last week, I brushed up on some email marketing stats and best practices with HubSpot’s Email Marketing Master Class.I always tell companies that email should be the first platform they target (before diving into social media, be confident in your ...
Read Post
3 Principles to Ensure Your Website Strengthens Your Relationship With Prospects
Build stronger relationships with prospects by shaping the interactions people have with your website. Interactions are more than technological features on your site - interactions are about language, structure, and calls to action. Strategic impleme...
Read Post
How to Build a Strong Backlink Profile
What backlinks are Basics of a good backlink profile Backlinking tools Strategies to naturally strengthen your backlink profile Search engines like a website with a good backside. A good code base, targeted metadata, and a well built and maintained ...
Read Post
UTM Codes: Ultra Targeted Marketing Made Easy With Tracking Codes
Urchin Tracking Module (UTM). It sounds like a spiny sea-robot, but it’s not! UTM codes are one marketing tactic that will spike up your marketing campaigns. ...
Read Post
Talking Digital Marketing at Delaware Innovation Week
Tuesday afternoon, I had the opportunity to sit on a panel with some media professionals shaping the tech environment in Wilmington & beyond.The presentation was on something very important to Bright Orange Thread and all B2B Marketers: Using d...
Read Post
Cleverness, Clickbait, and Correctness - Why Headlines are Important
Many users only read the headline. NPR’s article, Readers React To Headlines Gone Wrong, has convinced us of the importance of a headline even more.This headline informs and intrigues users by posing a question.Yes, your headline should accura...
Read Post