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Bright Ideas & Strategies for Improving Business Websites

6 Tips on Building B2B Buyer Personas for Your Tech Firm

Before you write a single word of your company’s marketing strategy, you need to focus on one important thing: building your buyer personas. Buyer personas are semi-fictional representations…

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Content Marketing 101:

B2B Content Marketing Basics

Content Marketing: The Best Way to Market 88% of B2B businesses are currently using content marketing as part of their marketing strategy. Why? What makes it so successful? Wes think…

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Technology Firms—Make Buyer Personas a Marketing Priority

Understanding your target audience is the first step in seeing marketing ROI Naturally, when we put effort into anything, whether it’s through work, school, chores around the house,…

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Talking Content Marketing with Vistage Business Executives

Yesterday morning, I had the pleasure of presenting content marketing to a number of C-suite executives thanks to Vistage Chair and Business Consultant, Jim Lucas.

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Don't Use Social Media Automation to Communicate Blindly

How Social Media Automation Can Both Help & Harm Your Communication By giving people the power to share, we're making the world more transparent. - Mark Zuckerberg, CEO of…

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TeamUSA.org Misses Mark for Breaking the Back Button

Usability Faux Pas Keeps Olympic Website From Winning Website Gold

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4 Copywriting Tips for Better Homepage Credibility

Ding! The bell rings, the crowd roars, and round one has begun: Your homepage has only 5 seconds to put up a fight and defend its credibility. Or else... And it…

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A Cautionary Tale: When Social Media Automation Makes You Sound Like a Robot

No one wants to sound like a robot when communicating online. You want social media and email interactions to be as genuine and engaging as you are in real life. …

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4 Reasons to Hire an
Expert to Write Your Website Copy

Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did not write this post. I hired a writer. When you&rsquo…

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Don't Break Social Post Promises

Imagine this: You click on a social media post titled “Top Ten IT Concerns for Nonprofits”. What do you expect to find on the other end? …

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