Blog | Bright Orange Thread Blog

Bright Ideas & Strategies for Improving Business Websites

6 Tips on Building B2B Buyer Personas for Your Tech Firm

Before you write a single word of your company’s marketing strategy, you need to focus on one important thing: building your buyer personas. Buyer personas are semi-fictional representations…

Read Post

Content Marketing 101:

B2B Content Marketing Basics

Content Marketing: The Best Way to Market 88% of B2B businesses are currently using content marketing as part of their marketing strategy. Why? What makes it so successful? Wes think…

Read Post

Technology Firms—Make Buyer Personas a Marketing Priority

Understanding your target audience is the first step in seeing marketing ROI Naturally, when we put effort into anything, whether it’s through work, school, chores around the house,…

Read Post

Talking Content Marketing with Vistage Business Executives

Yesterday morning, I had the pleasure of presenting content marketing to a number of C-suite executives thanks to Vistage Chair and Business Consultant, Jim Lucas.

Read Post

Don't Use Social Media Automation to Communicate Blindly

How Social Media Automation Can Both Help & Harm Your Communication By giving people the power to share, we're making the world more transparent. - Mark Zuckerberg, CEO of…

Read Post Misses Mark for Breaking the Back Button

Usability Faux Pas Keeps Olympic Website From Winning Website Gold

Read Post

4 Copywriting Tips for Better Homepage Credibility

Ding! The bell rings, the crowd roars, and round one has begun: Your homepage has only 5 seconds to put up a fight and defend its credibility. Or else... And it…

Read Post

A Cautionary Tale: When Social Media Automation Makes You Sound Like a Robot

No one wants to sound like a robot when communicating online. You want social media and email interactions to be as genuine and engaging as you are in real life. …

Read Post

4 Reasons to Hire an
Expert to Write Your Website Copy

Don’t Hire an Expert to Write Your Copy. Hire an Expert Writer. Full disclosure: I, Hendrik-Jan, did not write this post. I hired a writer. When you&rsquo…

Read Post

Don't Break Social Post Promises

Imagine this: You click on a social media post titled “Top Ten IT Concerns for Nonprofits”. What do you expect to find on the other end? …

Read Post

Get More Bright Ideas

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox every 2 weeks. Subscribe to the Bright Orange Thread Content Library today for instant access to these resources! Sign up today!