Year-End Email
Hi Oliver, I hope all is going well and strong for the Bright Brothers. “We’ve done surprisingly well this year…” is what I hear a lot recently. Somewhere in there, I hear a sigh of relief after a tumultuous 24+ months. But really, I hear a payback ...
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Why You Should Wait Until Spring to Redesign Your Website
Your website is the corner of your marketing strategy and in today’s digital world, websites are critical. Your site needs to look the part and have the features needed to make your customer’s lives easier. As a seasonal business, the timing of a we...
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How Email Marketing Can Win You New Service Work Before Winter Hits
The busy season is fast approaching. Before you know it, your delivery routes will be full and your guys will be trucking across town to keep homes warm. Right now is the perfect time to send your team on service calls before they are slammed with d...
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3 Marketing Initiatives to Start in September to Boost Sales Through February
As we bid summer adieu, it’s important that you start taking initiatives to market your propane/oil company for the upcoming colder months. For energy delivery companies, the fall challenge is keeping customers happy while simultaneously working to a...
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Mistakes Customer Service Reps Make That Lose Propane/Oil Sales
Your Customer Service Representatives are your company’s front line and play a critical role in your brand’s overall success. They are the gatekeepers to great propane sales. But propane/gas companies have a problem. Customer Service Reps aren’t sale...
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Mistakes Customer Service Reps Make That Lose Sales
Your Customer Service Representatives are your company’s front line and play a critical role in your brand’s overall success. They are the gatekeepers to great sales. But here’s the problem: Customer Service Reps aren’t salespeople. They don’t have t...
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Ramp-Up For the Recovery
All things must eventually come to an end. It is part of the ebb and flow of life. COVD-19 has certainly been a difficult curveball thrown at the world but thankfully, we know that nothing lasts forever. We have all begun to adjust to the new normal ...
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Give Your Oil and Propane Company a Competitive Edge By Embracing a Digital Future
Let’s focus on the positive for a moment. It’s pretty impressive how quickly much of the workforce has been able to transition into working from home since March. It may not have been perfectly seamless (the supreme court toilet flush comes to mind),...
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3 Things Your Company Can Do to Establish Trust on Your Website During COVID-19
Trust has always been the crux of your business success as a family-owned propane or oil company. While the big guys treat their ‘accounts’ with flippant nonchalance, you invest in every customer relationship to prove you will be there when the time...
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6 Musts When Redesigning Your Propane/Oil Website
Your propane/oil company’s website is the cornerstone of your online marketing strategy. It’s the digital face of your business! When a prospect lands on your website, you have 2 goals to accomplish within the first 5 seconds; Prove that you can help...
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