Marketing Agency 101: My Experience as a BOT Intern
Meet Olivia—BOT's 2021 Marketing Intern who put her bright ideas to work on design and social media campaigns this summer. Olivia’s work made our summer more interesting by pushing herself and her work further with each iteration (even if her new kit...
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The Marketing Flywheel: Why Marketing Momentum Requires Consistent Input
“Your marketing is like a flywheel. You need more momentum to make things happen faster!” We’ve used this comparison dozens of times with clients. ...
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50 is The Magic Number of Blog Posts For Your Company
Your customers are already looking for you—and your competition—online. The question is: are you showing up in the top 10 search results? Creating relevant, helpful content is the best way for your site to show up high in search results. Here’s why: ...
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4 Ways to Increase Leads with Growth Marketing
Growth marketing involves testing and re-testing strategies based on their ability to produce the desired result of a marketing campaign. Here are four ways to increase leads using growth marketing strategies....
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Your Homepage Only Has 5 Seconds
Users have ADHD: Attention Deficit HOMEPAGE Disorder. If your homepage doesn't let people know that they came to a site with answers to their questions, they're exiting fast because there are plenty of other sites with answers. Find out if your homep...
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Add a Payment Portal to Your Site in 2021
Your customers want convenience. That’s why you offer automatic delivery, fuel monitors, and fuel budget programs. Accepting online payments is the next step your fuel business should take in customer service. If you don’t have modern conveniences s...
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Grow Gallons By Sending This Email
In October, we illustrated why having Google reviews makes your website and company look more appealing and credible. Now, we want to really dive deep into how you can grow your gallons by sending out emails requesting reviews. By following this gui...
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Signs You Need a Website Redesign in 2021
Your website is your propane/oil company’s strongest marketing and sales tool. Since technology and design trends are constantly changing, it’s wise to invest time making sure your website is evolving with the times. You have a few months until the n...
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3 Website Fixes to Make Before Your First 55 Degree Day
Cold weather has arrived for many of us and you’ve probably been busy making plans to ensure this season is a profitable one. More than ever, people are visiting your website to learn about you. Since your propane/oil company’s website is the corne...
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Website Differentiators to Win Customers This Winter
Your website is the virtual face of your propane/oil company. You want it to be attractive, easy to use, and personal. Otherwise, you could be missing lucrative business opportunities. Website visitors make snap judgments on whether to stay or go. Yo...
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