Hey CEO! Reflecting on a Year of Success, Lessons, and Growth
“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.”- Margaret J. Wheatley...
Read Post
Hey CEO, Are You Best Using Your Team’s Talents to Grow Your Business?
When it comes to continually generating revenue and achieving sales goals, leadership is an essential tool for success. But what exactly is sales leadership anyway? Let’s break it down....
Read Post
It’s a No for Hunter.iO
Hunter.iO is touted as a powerful tool for generating email lists for targeted B2B email marketing and sales campaigns. Unfortunately, when we tried it for ourselves, this tool came up short....
Read Post
2 Questions We Always Ask
Hello, hello. This is Hendrik-Jan from Bright Orange Thread. And I want to share with you the two questions we always ask when a new request comes in. ...
Read Post
Marketing ROI—Earn Revenue Beyond Your Investment
I want to take a moment here to talk about return on investment. That's critical for marketing. Way too many people view marketing as an expense. I get it because they've been burned. But if we can focus on the investment aspect of this, we can make ...
Read Post
Give Away Your Expertise, Win Customers
Hello, hello. This is Hendrik-Jan here at Bright Orange Thread. I'm just taking a moment to create this video to tell you what we do. And what we do is we help our clients give away their expertise. Yes, we get our clients to give away their expertis...
Read Post
Here’s Your Wake Up Call: Put Your Number on Top!
Push ahead of the competition and grow your business by following these steps to improve your phone accessibility....
Read Post
Don’t Lose Sales Due to a Slow Website
People have a short attention span when visiting sites online. They expect fast results, which means you need to provide them with a website that loads quickly. You have about 5 seconds to make a good first impression on your website. A site bogged d...
Read Post
How to Win a Steady Flow of Leads with a Referral Campaign
Word-of-mouth referrals are an invaluable source of business in many industries. A referral from a friend or neighbor goes a long way because people trust the people they know. It’s brilliant! Your current customers help you find new customers, and y...
Read Post
Lights, Camera, Intern Action!
Meet Tucker Tyree—BOT's First Video Production Intern Tucker brought his imaginative (sometimes off-the-wall) ideas to Bright Orange Thread—pushing us to try new things. Even *gulp* putting Hendrik-Jan on camera (stay tuned for the world premiere)!Pe...
Read Post