5 Ways Online Marketing Tactics Beat Traditional Methods
As a local propane company, you probably leverage a combination of offline and online marketing tactics. Maybe you invest in traditional offline tactics like billboards, Yellow Pages, or print ads because it’s what you’ve always done. But in today’s ...
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The Pros and Cons of Using Drip Campaigns
It has become somewhat of a marketing buzzword in recent years: the drip campaign. Even though the idea of this potentially innovative form of marketing is not new, many small businesses and large corporations are rediscovering the p...
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Here’s Why Marketers Need to Double Down on Artificial Intelligence
Artificial intelligence is gaining widespread traction in almost every industry. The ability of the intelligent hardware and software to replicate human behaviors such as self-learning and problem solving has made AI the current tren...
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Boosting Sales: How Pay-Per-Click Gives you the Upper Hand
Guest Post by Andrew Lowen In the world of marketing, there are really two kinds of people. First, you’ve got your marketing ‘purists’; they’re the ones who think that all traffic should be organic traffic, and that search engine optimization, or SEO...
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Tips for Collecting Better Feedback for Workshops and Webinars
A part-time “hat” that I wear is that of speaker. I give talks and presentation about online marketing and websites to fellow business owners and VPs of marketing. I love helping people learn how to improve their business. But I’ll admit, I don’t hav...
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How Google's Mobile-First Indexing Works
Over 60 hours of video are published each minute. And every day, over hundreds of thousands of new content pieces—from photos posted to Instagram to blogs on websites to tutorials and “How To” articles and more—find life on the web. The Internet is a...
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BOT’s Most Read 5 Marketing Blog Posts of 2017
Ring in 2018 with a look back at our top marketing blog posts in the past year. Brush up on best practices you might have missed or forgotten during the holiday rush....
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Why You Need to Place Your Phone Number at the Top of Your Propane Company’s Website
Like many propane companies, your website may only list your phone number on your Contact page. 56 out of 100 propane sites we checked do exactly that. I bring this up because you’d think website visitors would be more than willing to click through t...
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5 Reasons Propane Company Owners Are Wrong About Blogging
Many propane companies don’t blog on their websites. We have learned that one reason is many propane company owners just don’t think blogging is worth their time and energy. So I want to demonstrate that blogging is an untapped opportunity for small ...
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3 Content Development Mistakes that Even Marketing Experts Make
You couldn’t help but give yourself a mental high-five. You spent days upon days burning the midnight candle just to finish the pillar post that you’ve been working on, and now, the only thing that’s left for you to do is to click the “Publish” butto...
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