Don't Expect Too Much From a 1-Person Marketing Team
Digital marketing is an integral part of any business. A lot of time must be dedicated to expand your business and to generate as many new leads as possible....
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Ignore the Questions (and Watch Out for the Clickbait)
It was only a matter of time before marketing master Seth Godin resorted to using one of the oldest tricks in the digital book: clickbait....
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5 Questions Propane Customers Ask That You Can Blog About
Whether you’re an avid blogger or you haven’t even contemplated blogging, it’s important to establish a sense of trust between your propane business and its customers and prospects....
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Never Lose a Good Idea: Voice Memos
It seems that we always get the best ideas at the most inopportune times: lying in bed, driving down the freeway, in the middle of cooking dinner....
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How to Handle Reviews: the Good, the Bad, and the Ugly
You can’t make everyone happy—some of the first wise words your mom tells you as a child. And if you own a business, you may have learned this lesson the hard way....
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How to Improve Your SEO Without Completely Re-Writing Your Website Content
Because the rules of SEO are an ever-changing sea, business owners and marketers who want to keep their SEO solid can often have a hard time keeping up with the best practices. It can seem like just when all content has been written and SEO-optimized...
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Land Your Propane Business on the Map with a Google My Business Listing
If local customers are your bread and butter, your business needs to appear at the top of Google’s search results in your service area. Local search is key to driving qualified traffic and leads to your website. Fortunately, Google has a solution tha...
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The Importance of Digital Marketing and Why Every Business Needs It
It's hard to overestimate the importance of digital marketing in this modern day and age. No matter what your business is, you'll find that you benefit from your online efforts. The world is changing, and with it so is marketing as a whole. If you've...
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Website Redesigns Don't Need to Be a Time Suck: Consider the One-Page Website
The website for your business is not meeting your needs. It looks drab and old. Maybe it is hard to navigate or doesn’t work on mobile. You’ve decided it’s time to rejuvenate it and create a new website. You want a more professional look, but budget ...
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Why Email Marketing Isn’t Dead
Is email marketing dead? The short answer is: no. Just look at the statistics — in the US, every $1 spent on email marketing brings an average return of $44. Despite the rise of social media, email remains at the center of modern digital communicat...
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