Marketing Your Propane/Oil Business During the COVID-19 Pandemic
It's been roughly a month since the Coronavirus flipped our lives upside down and unfortunately, small businesses are struggling now more than ever. With everybody practicing social distancing, many businesses are struggling to stay afloat in the mid...
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How To Write An About Page For Your Propane Company That Doesn’t Make People Yawn
We’ve said it before, and we’ll say it again: your About Page is your second most visited page on your website. It’s only outmatched by your homepage, so make it count! Unfortunately, many propane companies use the About Page to tell their business’ ...
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5 Things to Do (and 5 Not to Do) On Your Propane/Oil Website in Response to COVID-19
The world is in an extremely difficult situation at the moment. The global outbreak of COVID-19 has left many businesses scrambling to figure out what to do next. After all, this is unprecedented. There is no handbook on how to handle something as s...
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How Propane Websites Can Generate More Local Traffic
Here are some ways that websites can generate more local traffic. ...
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Get More Winter Propane Leads by Putting Your Phone Number at the Top of Your Website
The busy winter propane season is well underway. Your phone is probably already ringing off the hook. People who are running out of heat and need help ASAP are looking at your website for your phone number so they can call you for fast service. But ...
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3 Key Marketing Metrics to Drive your 2019 Marketing Plan
Atten-Hut! 2018 is in its fourth quarter. You can still score this year, and hopefully even win. But it’s time to create the playbook that’s going to lead you down the field to marketing success in 2019. Get in the game. We’re talking marketing pla...
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Writing for the Web: Always Be Answering
In the classic film “Glengarry Glen Ross,” Alec Baldwin played the hard-driving sales trainer whose motto was: “ABC”: Always Be Closing If a member of his team didn’t close enough deals, they were “SOL” and out of a job....
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Google's Mobile-First Indexing: What to Know & Actions to Take
You might have gotten a notification from your Google Search Console recently that indicated: “Mobile-first indexing enabled for www.yourwebsite.com.”...
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Don't Expect Too Much From a 1-Person Marketing Team
Digital marketing is an integral part of any business. A lot of time must be dedicated to expand your business and to generate as many new leads as possible....
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Ignore the Questions (and Watch Out for the Clickbait)
It was only a matter of time before marketing master Seth Godin resorted to using one of the oldest tricks in the digital book: clickbait....
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