Why Your Propane Gas Sales Team Needs a Marketing Budget
As a local propane gas company, creating a marketing budget probably isn't the first thing on your to-do list. But, your sales team is thirsty. The well of leads has dried up. The sales team is sitting around waiting for the phone to ring. What sales...
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5 Signs Your Propane Gas Company is Ready for an Online Marketing Investment
As the manager of a local propane company, it’s easy to feel like a traffic controller, standing in the middle of a 4-way intersection. You’re bumper-to-bumper with responsibilities—from overseeing daily deliveries, to maintaining finances, to meetin...
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5 Technologies to Market your Propane Business
Let's address the 800-pound gorilla in the room: Amerigas Propane. It's the propane business every owner competes with because of their market domination. They outpace the #2 company, Ferrelgas, by nearly double the gallons sold. It makes you wonder ...
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How to Win a Steady Flow of Leads with a Propane Gas Referral Campaign
Word-of-mouth referrals are an invaluable source of business in the propane gas industry. A referral from a friend or neighbor goes a long way because people trust people they know. It’s brilliant! Your current customers help you find new customers, ...
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Local Lead Generation and Your Propane Business
Winning new customers breathes life into a company. A company gets more recognition and sales all at once. What's not to love? Local customers are the bread and butter of any propane company. Here are five ways a propane business can invest in afford...
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6 Ways to Improve Local SEO Ranking for Your Propane Delivery Company
Picture this. A prospective customer searches Google for your propane delivery service. The prospect’s eyes graze over the search results page...but your business' website is nowhere to be found. What do you do? Throw your hands up and say “Well, shu...
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Best Practices for Creating a Content Marketing Strategy for B2B Firms
When it comes to creating a content marketing strategy, content matters. Duh, right? But, there is much more to your content marketing strategy than first meets the eye. Content is just one part of your strategy. Beneath the strings of carefully plac...
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7 Web Design Elements Every Website Should Have
If you want your site to look its very best, then you need to make sure it has these seven web design elements. Trust us, you'll be glad you read this blog post. Click here for more information!...
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When a Long-Tail Keyword Is Too Long to Help Search Rankings
The short answer: it’s too long if it contains an irrelevant word. But the long answer stems from analyzing which words users search for and what type of searches they are (based on the user’s intent). The question is: What do users want to get out o...
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How a Marketing Audit can Improve Conversion Rates and Marketing Strategy
Marketing is a series of experiments. With each blog post, whitepaper, or campaign, you hope for good results. This means rising traffic, click-throughs, and conversions. But when your traffic is standing still and you aren’t seeing conversions, it’s...
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