CEO Confessions: Who are your customers?
“Who are your ideal customers?” I asked. CEO Pete perked up. “Well, we’re working with StellarGrove and Anderson Associates right now; they’re our newest wins.” “That’s really great!” I said. “What I’m referring to, though, isn’t just your current ro...
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Death of Blogs—Sort Of
Blogging is dead. The major catalyst for this: AI. AI chatbots suck up and synthesize all the blog content out there. And, at the same time, people are relying on AI to fill their blogs. It’s a cycle that strangles the life out of blogging. ...
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Shiny Marketing Fads Can’t Replace Fundamentals
As a leader, you're always looking for ways to grow your business. When you’re the CEO moonlighting as the marketing director, it’s tempting to jump into trendy new technologies such as automation or chat GPT, and expect leads to roll in. Without an ...
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Marketing is Not Random Acts of Kindness
Are you hiring your nephew, a college sophomore, because he’s good at updating websites? Or do you want to give him a shot at breaking into a career to be nice? What about that buddy’s buddy starting up a Google Ads shop? Is he truly good, or are you...
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Hit “Pause” and hear me out…
Your marketing ROI isn’t in a good spot. You’ve tried two new email campaigns, redesigning your services page, and even flooding your social media accounts. Results? Nill. So, how to get that next win, that next client for your business, is always on...
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Is Your Biz Healthier Than Your Self-esteem?
Your relationships will rarely be healthier than your self-esteem. James Clear shared this blurb of wisdom. And it got me thinking about how confidence applies to marketing. The language you use in your marketing needs to project confidence… Confiden...
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Rescue Marketing Dollars
Your marketing efforts need to be guided and purposeful. If they’re not, you’re just throwing money at social media posts or ad campaigns without knowing if they’re actually working.And it’s next to impossible to guide your team in effective marketin...
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Hey CEO, Stop Thinking so Much
Hey, CEO, you’re thinking too much.You’re sitting at the dinner table.But your mind is somewhere else.Another decision to make. Another fire to put out. Another night where work lingers long after you’ve closed your laptop.I get it.You care deeply ab...
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Why Walks are so Crucial to BOT
It’s a crisp day. The sun is barely peeking through the trees, and I’m out on one of my daily walks—earbuds in, podcast playing. I’m not thinking about work...not yet. I’m lost in a conversation about soccer strategies or the psychology of decision-...
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When RACI or DARE Fail, SHIT Happens
It’s 3:00 PM on a Tuesday. You’re sitting in a conference room, surrounded by your team. A hushed silence fills the room. No one wants to step up. The roles are unclear. So, maybe you’ll try a framework to clarify roles....
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