Price ≠ Loyalty. Expertise = Loyalty.
Competing on price is a race to the bottom. When you’re using your competition’s website for ideas, it’s a sign you’re in trouble. You’re going to end up offering the same services, the same products, and the same promises. The only thing left to c...
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The Profit Leak in your Business
Recently, I sent some emails about the 2 things we always recommend to clients (read here). But there’s a 3rd thing I could recommend—and should recommend—more often. Fix churn....
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Joy AND Profit
Profit is great. Working with a client that makes you or your team miserable? Not so great....
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Recession-Proof Marketing Strategies
If past recessions have taught us anything, it’s this: Slashing your marketing budget during economic downswings will starve your revenue....
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‘Winging It’ Is Not a Marketing Strategy
You’ve got the knowledge, the skills, the charisma—almost everything it takes to make your company thrive. But you’re winging it with marketing.So, what’s holding you back from amplifying your marketing?Is it a lack of the right tools and resources o...
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Stop Throwing Marketing Darts in the Dark
Do you ever feel like you’re practicing random acts of marketing? It’s a lot like playing darts in the dark.You might hit the board once if you’re really, really lucky.But all those throws you missed can cause quite a bit of damage to your drywall!...
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50 Blogs or Bust
Research shows blogging is a heavy-hitter when it comes to generating website traffic and leads. To really capitalize on this tactic, you need to post at least 50 blog posts....
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AI Can’t Write Like a Human, Even if You Say Please
This is an unusual blog post because it's coming from one of our Bright Orange Thread employees. Sophia Healy has been a copywriter and digital marketer with BOT for a year. I’m passing the mic to her for this email so she can give some insight into ...
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Don't Let a Whale Capsize your Revenue Stream
Ping! You type up those last few lines of a client meeting summary and click over to your email inbox. Just like that, your ears are ringing, and your heart is dropping through your shoes. All because you just got a “We need to talk” email from your ...
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Marketing Cutbacks that Set Brands Back Years
Do you know who probably won’t survive a recession?Business owners who cut marketing as an “extra expense” when the economy is down.Yes, it’s sad.But I see CEOs make this same mistake time and time again. You see, slashing your marketing budget can s...
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