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Bright Ideas & Strategies for Improving Business Websites

How a Marketing Agency Can Improve Your Marketing ROI

Marketing’s role in business is becoming increasingly important because the sales process has changed. But for many businesses, it’s hard to see the ROI that the…

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Caller ID Has Changed Sales

You Can't Close a Lead You Can't Reach Sales used to focus on “Dialing for Dollars.” This mantra meant sales was just a numbers game. The…

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Content Marketing 101:

Offers: The Next Step in Content Marketing

What Gated Content Is and Why You Need It Without offers, you are not content marketing; you’re just producing content. Great content will get your brand out there.…

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Content Marketing 101

Video: The New King of Content

They say that content is king, well video is the king of them all What is the quickest way to establish trust and communicate with a visitor to your website?…

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Content Marketing 101:

Infographics: How to Stand out in a Sea of Words

Two million blog posts are written EVERY DAY! What if there were a way to make your content stand out and cut through the noise? Here’s a…

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Content Marketing 101:

Email Sucks, but Statistics Show Email Wins

Your inbox is packed. You lose important emails and they just never stop coming! Email sucks. Some marketers ignore email as a platform because they think prospects are inundated. They…

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Content Marketing 101:

Writing for the Web: The Power of Copywriting in Marketing

We are exposed to hundreds of pieces of content every day — blog posts, news articles, images, videos.  As a marketer, how do you cut through the noise and…

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5 Ways B2B Buyer Personas Salvage Tech Firm's Marketing Efforts

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”- David Ogilvy This line from “The Father of Advertising”…

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Content Marketing 101:

5 Reasons Blogging Matters in B2B Content Marketing

And Tips on How You Can Get Started Imagine having repeat visitors come to your website every week. Better yet, what if those repeat visitors trusted you? What if they…

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Content Marketing 101:

SEO Basics for B2B Marketers

What You Need to Know About SEO for Marketing This post will teach you about:  How Search Engines Work Optimizing On-Page Content & Targeting Keywords Differentiate Your Messaging Create…

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