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Bright Ideas & Strategies for Improving Business Websites

How a Marketing Audit Improves Conversion Rates & B2B Marketing

Marketing is a series of experiments. With each blog post, whitepaper, or campaign, you hope for good results. This means rising traffic, click-throughs, and conversions. But when your traffic is…

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Ways VP’s of Marketing Can Focus on Their B2B Marketing Plan

And Get Out of the Tactical Mud When we talk to VP’s of Marketing for B2B companies, we always hear a variation on a familiar refrain: &ldquo…

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5 Best Practices for Successful
B2B Marketing Strategies

Create a strategy that builds customer relationships Your B2B marketing strategy has many factors: Your industry Your brand Your buyer persona(s) And more... And because of this, no 2…

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5 Blogging Best Practices to Rank High in Search Engines

You won’t convert any visitors if they can’t find your blog in search results, so... Rank on the first page. You can be found on page 1, 10,…

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Blogging Best Practices: Calls to Action that Convert

You want more than high traffic on your website, you want conversions. Placing offers on your pages and posts helps you guide visitors through their buyer’s journey. …

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Leads are for Closers

How Marketing & Sales Teams can Work Together to Close Leads

"These are the new leads. You don't get them. Leads are for closers." In the movie Glengarry Glen Ross, the leads are gold. They are qualified leads. The job…

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4 Marketing Activities to Outsource and Why

Marketing Teams Work Many Roles Strategic Thinker. Communicator. Writer. Website manager. SEO expert. Designer.

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Why Your Sales Team Needs
a Marketing Budget

Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects listened, and your revenue increased with each closed…

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How a Marketing Agency Can Improve Your Marketing ROI

Marketing’s role in business is becoming increasingly important because the sales process has changed. But for many businesses, it’s hard to see the ROI that the…

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Caller ID Has Changed Sales

You Can't Close a Lead You Can't Reach Sales used to focus on “Dialing for Dollars.” This mantra meant sales was just a numbers game. The…

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