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5 Ways B2B Buyer Personas Salvage Tech Firm's Marketing Efforts

“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”- David Ogilvy This line from “The Father of Advertising”…

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Content Marketing 101:

5 Reasons Blogging Matters in B2B Content Marketing

And Tips on How You Can Get Started Imagine having repeat visitors come to your website every week. Better yet, what if those repeat visitors trusted you? What if they…

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Content Marketing 101:

SEO Basics for B2B Marketers

What You Need to Know About SEO for Marketing This post will teach you about:  How Search Engines Work Optimizing On-Page Content & Targeting Keywords Differentiate Your Messaging Create…

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6 Tips on Building B2B Buyer Personas for Your Tech Firm

Before you write a single word of your company’s marketing strategy, you need to focus on one important thing: building your buyer personas. Buyer personas are semi-fictional representations…

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Content Marketing 101:

B2B Content Marketing Basics

Content Marketing: The Best Way to Market 88% of B2B businesses are currently using content marketing as part of their marketing strategy. Why? What makes it so successful? We think…

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Technology Firms—Make Buyer Personas a Marketing Priority

Understanding your target audience is the first step in seeing marketing ROI Naturally, when we put effort into anything, whether it’s through work, school, chores around the house,…

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Talking Content Marketing with Vistage Business Executives

Yesterday morning, I had the pleasure of presenting content marketing to a number of C-suite executives thanks to Vistage Chair and Business Consultant, Jim Lucas.

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Don't Use Social Media Automation to Communicate Blindly

How Social Media Automation Can Both Help & Harm Your Communication By giving people the power to share, we're making the world more transparent. - Mark Zuckerberg, CEO of…

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TeamUSA.org Misses Mark for Breaking the Back Button

Usability Faux Pas Keeps Olympic Website From Winning Website Gold

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4 Copywriting Tips for Better Homepage Credibility

Ding! The bell rings, the crowd roars, and round one has begun: Your homepage has only 5 seconds to put up a fight and defend its credibility. Or else... And it…

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