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Invest in an Infomercial for Your Propane Company

Are you looking for an effective way to promote your propane company? Have you thought about investing in an infomercial? With all of the hype around social media and digital marketing, you might think infomercials are long dead. In reality, infomerc...

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Posted on May 06, 2016

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Calls-To-Actions Need Specific Language and Good Design

Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all, “more »” - these a just a few overused calls-to-action scattered throughout countless websites, emails, and landing pages. But these generic calls-to...

Posted on April 29, 2016 In Copywriting

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One Metric to Prove Customers Originated From Inbound Marketing

Empower your marketing team by proving they are responsible for sales-qualified leads. B2B leads just don't walk through the door. Tech firms, professional service firms, and other B2B businesses must work hard to fill their pipeline. As a VP or di...

Posted on April 20, 2016 In Marketing Metrics

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Keyword Research for Blogging - Making Sense Under a Mound of Data

Researching keywords for a new blog post can be overwhelming. Even if you start out with a good brainstorm and a list of keywords, once you plug the list into Google Keyword Manager it’s easy to get buried under a huge mountain of data. After an hour...

Posted on April 15, 2016 In SEO

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B2B Tech CEOs: Why You Need Your Marketing Team to Calculate Cost Per Lead

There’s a lot going on in your organization. Marketing, advertising, relationship management, and more. You can’t sweat the small stuff: You need to focus on the big picture.The key is to make sure your teams are tracking and reporting on their per...

Posted on April 15, 2016 In Marketing Metrics

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The Marketing Metric that Proves Whether You’re Impacting Customers

Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marketing teams aren’t on the same page. Sales teams get the credit as “closers” and revenue drivers. Marketing teams on the other hand struggle to directl...

Posted on April 08, 2016 In Marketing Metrics

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Why Propane Companies Should Optimize Their Google My Business Listing

When you need to get your propane to your customers, Google My Business listings bridge the gap.However, you'll need to optimize your listing to get the results that matter.This is a crucial part of Search Engine Optimization (SEO) that shouldn't...

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Posted on April 01, 2016

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Lead Gen: Why a Lower Cost Per Lead Costs More in the Long Run

Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is the right price of an inbound marketing lead? $5? $500?...

Posted on March 11, 2016 In Marketing Metrics

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A/B Testing Can Help Double Your B2B Landing Page Conversions

Targeted Testing Turns Online Lead Conversions from an Art into a ScienceYou've spent a few hours creating a landing page for your technology firm. You've connected your offer to a specific buyer persona. You've written keyword-rich copy targeted t...

Posted on March 02, 2016 In Landing Pages

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How to Use Marketing Objectives to Measure Campaigns

As marketers, we know that our advertising and marketing campaigns cost us the big bucks. So, don't we want to make sure we're optimizing the most of our dollar?Also, wouldn't it be nice if there was some secret formula to knowing what did and didn...

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Posted on March 01, 2016

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