Give Your Oil and Propane Company a Competitive Edge By Embracing a Digital Future
Let’s focus on the positive for a moment. It’s pretty impressive how quickly much of the workforce has been able to transition into working from home since March. It may not have been perfectly seamless (the supreme court toilet flush comes to mind),...
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3 Things Your Company Can Do to Establish Trust on Your Website During COVID-19
Trust has always been the crux of your business success as a family-owned propane or oil company. While the big guys treat their ‘accounts’ with flippant nonchalance, you invest in every customer relationship to prove you will be there when the time...
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6 Musts When Redesigning Your Propane/Oil Website
Your propane/oil company’s website is the cornerstone of your online marketing strategy. It’s the digital face of your business! When a prospect lands on your website, you have 2 goals to accomplish within the first 5 seconds; Prove that you can help...
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Marketing Your Propane/Oil Business During the COVID-19 Pandemic
It's been roughly a month since the Coronavirus flipped our lives upside down and unfortunately, small businesses are struggling now more than ever. With everybody practicing social distancing, many businesses are struggling to stay afloat in the mid...
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How To Write An About Page For Your Propane Company That Doesn’t Make People Yawn
We’ve said it before, and we’ll say it again: your About Page is your second most visited page on your website. It’s only outmatched by your homepage, so make it count! Unfortunately, many propane companies use the About Page to tell their business’ ...
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5 Things to Do (and 5 Not to Do) On Your Propane/Oil Website in Response to COVID-19
The world is in an extremely difficult situation at the moment. The global outbreak of COVID-19 has left many businesses scrambling to figure out what to do next. After all, this is unprecedented. There is no handbook on how to handle something as s...
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How Propane Websites Can Generate More Local Traffic
Here are some ways that websites can generate more local traffic. ...
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Get More Winter Propane Leads by Putting Your Phone Number at the Top of Your Website
The busy winter propane season is well underway. Your phone is probably already ringing off the hook. People who are running out of heat and need help ASAP are looking at your website for your phone number so they can call you for fast service. But ...
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3 Key Marketing Metrics to Drive your 2019 Marketing Plan
Atten-Hut! 2018 is in its fourth quarter. You can still score this year, and hopefully even win. But it’s time to create the playbook that’s going to lead you down the field to marketing success in 2019. Get in the game. We’re talking marketing pla...
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Writing for the Web: Always Be Answering
In the classic film “Glengarry Glen Ross,” Alec Baldwin played the hard-driving sales trainer whose motto was: “ABC”: Always Be Closing If a member of his team didn’t close enough deals, they were “SOL” and out of a job....
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