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What is CPL: How to Calculate Cost Per Lead

Knowing your Cost Per Lead will help you make more strategic marketing decisions Cost Per Lead is the first formula in a string of marketing metrics that will help you gauge the effectiveness of your marketing. Whether you are purchasing a list, col...

Posted on February 26, 2016 In Marketing Metrics

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Intelligent Content Recommendations Help Generate More Leads

How polite, not pushy, pop ups can rake in prospectsThe Pop Up: effective lead capture medium? OR website equivalent of an annoying kid jumping up and down, screaming “LOOK AT ME” until you are forced to leave…or relent.No matter what side you’r...

Posted on February 05, 2016 In Content Marketing

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How Landing Pages Fit into your B2B Lead Generation Plan

B2B lead generation can be complex, but one tool has the power to energize your conversion efforts overnight: Landing pages.Let's discuss…What is a landing page Where landing pages belong in your B2B sales & marketing funnels Why your homepag...

Posted on January 29, 2016 In Landing Pages

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5 Takeaways from the #EmailMasterClass

Last week, I brushed up on some email marketing stats and best practices with HubSpot’s Email Marketing Master Class.I always tell companies that email should be the first platform they target (before diving into social media, be confident in your ...

Posted on December 08, 2015 In Email Marketing, Webinars

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3 Principles to Ensure Your Website Strengthens Your Relationship With Prospects

Build stronger relationships with prospects by shaping the interactions people have with your website. Interactions are more than technological features on your site - interactions are about language, structure, and calls to action. Strategic impleme...

Posted on December 07, 2015 In User Experience

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Meet User’s Expectations: Explain Yourself

Posted on December 04, 2015 In Homepage Peels

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How to Build a Strong Backlink Profile

What backlinks are Basics of a good backlink profile Backlinking tools Strategies to naturally strengthen your backlink profile Search engines like a website with a good backside. A good code base, targeted metadata, and a well built and maintained ...

Posted on December 02, 2015

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Lack of Clarity: Does it Affect Your Design?

Posted on November 27, 2015 In Homepage Peels

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UTM Codes: Ultra Targeted Marketing Made Easy With Tracking Codes

Urchin Tracking Module (UTM). It sounds like a spiny sea-robot, but it’s not! UTM codes are one marketing tactic that will spike up your marketing campaigns. ...

Posted on November 23, 2015 In SEO

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Talking Digital Marketing at Delaware Innovation Week

Tuesday afternoon, I had the opportunity to sit on a panel with some media professionals shaping the tech environment in Wilmington & beyond.The presentation was on something very important to Bright Orange Thread and all B2B Marketers: Using d...

Posted on November 20, 2015

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