Why Walks are so Crucial to BOT
It’s a crisp day. The sun is barely peeking through the trees, and I’m out on one of my daily walks—earbuds in, podcast playing. I’m not thinking about work...not yet. I’m lost in a conversation about soccer strategies or the psychology of decision-...
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When RACI or DARE Fail, SHIT Happens
It’s 3:00 PM on a Tuesday. You’re sitting in a conference room, surrounded by your team. A hushed silence fills the room. No one wants to step up. The roles are unclear. So, maybe you’ll try a framework to clarify roles....
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Masterful Marketing Decisions Made Effortless
Your buddy is raving about how well his company has been doing with his Facebook ads. But the ads you ran months ago didn’t result in even 1 lead. That just means he found a tactic that works for his company. What works for him may not work for you. ...
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SEO's Not Dead-It's Just Evolving
Let me make a bold prediction… SEO—the tried-and-true method of getting your business noticed online—is no longer the silver bullet it once was. Especially if you’re just stepping into content marketing for the first time. AI isn’t just a passing tre...
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Mom, your Company’s Instagram Post is Pathetic!
“Mom, your company’s Instagram post is pathetic!” Ouch. Nothing like some brutally opinionated words from your child to make you wonder if you are still relevant. At a mastermind meeting, another leader boasted about how their company was “killing it...
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Stop Giving Smart People More Work
You’ve got a super bright person on your team, so they can do marketing, too, right? They’ve shown you what they’re capable of, and they’re undeniably smart. They’re a hard worker, know the ins and outs of their working environment, and have helped y...
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Yes, but why yours?
Don’t hold their hands. They already know the basics. They’ve spent hours typing questions into Google search bars and AI chat boxes. They’ve scrolled through three other articles and scanned five forums....
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Leadership is Lonely Without Peers
Your office feels more like a crowded coat room with all the hats you wear. Some fit perfectly; for me, managing tech comes easy. Others, like crunching numbers, are a tight fit that gives you a headache....
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Smart Client Choices, Better ROI
You have just assumed the mantle. You are stepping into a role filled with both tradition and new challenges. In this digital era, your task is to sustain the legacy and enhance it, starting with your marketing approach. Enter the Ideal Client Profil...
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Clarity Beats Creativity
Clarity beats creativity in marketing. Every time. You have to be clear on who you’re marketing to, where they hang out, and what they care about. Without that clarity, all the creativity in the world won’t deliver results. ...
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