Marketing @ Wrong Prospects = Waste
It’s a hard truth: good marketing reaching the wrong prospects hurts. Creating and sending out marketing content that consistently doesn’t convert is expensive and time-consuming. When you’re not speaking to the right people, you’re missing out on lu...
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2 Obvious, 1 Hidden Cost of Targeting the Wrong Prospects
If you’re struggling to see the ROI from your marketing efforts, you might be surprised to learn that the problem isn’t with your marketing content. It’s with the way you’re targeting prospects. It turns out that targeting the wrong prospects could b...
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Don't Delay: Your Expertise Can Drive Results
As the mastermind behind your company’s success, you are a treasure trove of ideas. You’re not just the CEO; you’re the de facto marketing strategist, crafting plans and visions to propel your business forward. But let’s face it: sometimes, those ide...
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Don't Let the Daily Grind Win
Your schedule is a swirling vortex of meetings, emails, and endless to-do lists. The last thing you need is another task to tackle.Building your Answer Vault is important, but it’s not exactly screaming “urgent,” like the check-in with your admin at ...
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Marketing Cutbacks that Set Brands Back Years
Do you know who probably won’t survive a recession?Business owners who cut marketing as an “extra expense” when the economy is down.Yes, it’s sad.But I see CEOs make this same mistake time and time again. You see, slashing your marketing budget can s...
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Marketing decision fatigue solved
You are the decision maker. Yes, because you’re the CEO of your family-run company… But also because you possess all the invaluable expertise about your company, clientele, and products or services. You are the CEO, the CFO, the Chief Human Relations...
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Let go of cookie-cutter best practices
There are no best practices.The term “best practices” is overused and undervalued.If you ask another leader: “what are the best practices for [blank]” they’ll usually answer by saying, “What worked for me was [blank].”What they’re really telling you ...
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The Networking Chore Myth
Networking shouldn’t be a chore. I know that’s the sentiment that creeps up on many of us. It’s the elephant in the room no one wants to talk about. Resentment is born when we view networking as a mad grab for business cards instead of a two-way stre...
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Price ≠ Loyalty. Expertise = Loyalty.
Competing on price is a race to the bottom. When you’re using your competition’s website for ideas, it’s a sign you’re in trouble. You’re going to end up offering the same services, the same products, and the same promises. The only thing left to c...
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The Profit Leak in your Business
Recently, I sent some emails about the 2 things we always recommend to clients (read here). But there’s a 3rd thing I could recommend—and should recommend—more often. Fix churn....
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