Thinking More About Your Clients Than Your Own Business? Think Again.
Our guest expert today is Jennifer Cresswell. Jennifer is an expert in helping business leaders scale their businesses. Jennifer's Bio....
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Don't market to the wrong beat
Before you know it, you’ll have your employees do TikTok dances for you. Yea, your buddy who also has his own family business can do it, but his business works much differently than yours. This isn’t to say that you can’t do the same thing, but you d...
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Don’t listen to Mark, Jen, and James
You’re inspired. Your friends’ companies are knocking it out of the park with their marketing. With their success in mind, you’re gonna pull together your team and boost your small business’s marketing like never before. It’s your moment to make the ...
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A Framework can save you marketing dollars
Your team is loving the new delivery truck. It’s helped to streamline your customer outreach tenfold. You are a proud CEO! Congrats! Now—you’re worried about cash flow. Is too much cash going out the door? Where might you trim expenses? You have to ...
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The Shiny Bauble
Our guest expert today is Ann Colby-Cummings. Ann is an expert in organizational development and management consulting. Bio. Weighing new initiatives in comparison to existing objectives. Organizational leaders are achievement and action-oriented b...
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Lead into the unknown
You just slammed shut yet another professional marketer’s help book. It was overfilled with indecipherable jargon—and that was only the first two and a half pages. Another waste of time to add to the dusty titles already piled in the corner of your o...
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Marketing requires tri-focal vision
You’re building a company of shared dreams. To do that, you wear many hats; you have to be a financial wizard, product ideation specialist, and the head marketer of your business. Quite the juggling act, right? And let’s be honest—marketing can be ...
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Lend yourself some courage
An hour ago, you walked out of a meeting. You were overrun with a deluge of questions atop questions from your cousin who handles the marketing. Now, you have decisions stacking up like a Jenga tower on the verge of collapse and a mounting headache t...
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Design and copywriting should work together
André Spiteri via Rocksalt Copy Creatives Get writers and designers together from the start. Even a simple read-through and quick brainstorm can plant ideas that neither would've come up with individually. Strategy & Planning | Takeaway Submitted...
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3 Steps to Ditch Random Acts and Find a Framework for Marketing Success
As the leader of the family-run business, you’re relying on your small team to make marketing magic happen. It’s already tough enough, but it's impossible without any clear parameters in place. Marketing without a plan is like throwing spaghetti at ...
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