The 2 Traps of Random Acts of Marketing
Your social media campaign flopped. It’s brought your website minuscule amounts of traffic in the last 3 months. But you still have another month of posts scheduled out. You don’t know what else to do with your marketing. You’re trapped. But that doe...
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Navigating Marketing Metrics with an Ideal Client Profile
A Practical Guide for Family-Run Businesses You have just assumed the mantle. You are stepping into a role filled with both tradition and new challenges. In this digital era, your task is to sustain the legacy and enhance it, starting with your marke...
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The 1 thing that drives your marketing to success
The future of your company is your ideal client. Ideal clients bring joy. Ideal clients bring profit. Working with your ideal client grows your family-run business. This means you’ll pass down a company greater than the questionable mustache your gr...
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CEO Confessions: “I don’t know”
“You are right,” Pete said. “Marketing is hurting us now. When times were good, we would chase marketing ideas that seemed good at the time. If one didn’t work, we would try a different approach.” “Ah, You were doing random acts of marketing,” I resp...
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Test, Tweak, Triumph
The Yellow Pages are dead. You need some marketing to replace it. As the leader of a family-run company, you need to get your hands dirty and make sure your marketing delivers. Here are some things to get you in the right mindset for marketing: Treat...
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5 Signs You aren’t Ready for Marketing
You’re assuming the mantle of your family’s business. Some facets of leading the company are no big deal for you. You have been “working in the field.” Now there are new hats you have to wear. And marketing is a new hat. You know your marketing needs...
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Why + _______ = a better business
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Smart Client Choices, Better ROI
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CEO Confessions: overwork is your silent business killer.
As a CEO, you’re no stranger to burning the midnight oil. But let’s not kid ourselves—there’s a thin line between commitment and diving headfirst into the chaos of overwork. But your laser focus might be overworking you, crushing you and your team’s ...
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Stop Mixing the Leadership Stress Cocktail
Our guest expert today is Alan Scholnick. Alan is an expert in leadership coaching, professional development, conscious leadership, and team development. Alan's Bio....
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