Give Prospects the Client Treatment
Treat your prospects as well as you treat your clients. As a family-run business, you often bring your clients into your family. You pamper them and give them the benefit of the doubt. You get to know your clients: you know when they are thinking abo...
Read Post
There Just Wasn't Anyone I Could Tell
There just wasn’t anyone I could tell. I have so many people to talk to, yet none of them can understand my vision like I can. Finding someone to discuss your business insecurities with is challenging—you certainly can’t turn to your employees for t...
Read Post
Marketing Should Get Easier, Not Harder
Have you lost your marketing momentum? Build serious momentum with a marketing flywheel. Think of marketing like a flywheel. You’re ready to put time and money into a real marketing strategy built on reliable tactics. But how can you make sure you’re...
Read Post
Break Free from Reactive Marketing
I have seen this too often. A CEO stuck in the mode of “reactive marketing.” They are the de facto marketing lead for the company. But they aren’t experienced marketers. I see them react to…everything: If their competitor launches Google ads, they do...
Read Post
You Can't Teach a 6-Year-Old About Taxes
Our guest expert today is Jeff Savlov. Jeff is the Founder of Blum & Savlov, LLP and consults to business families, legacy wealth families and the advisors who serve them. Bio.Knowledge is wealth. This is a make-or-break point when running a f...
Read Post
The 20 Critical Commandments of Crisis Communications for Small Businesses
Our guest author today is Evan Bloom. Evan is an expert in helping small businesses manage crisis communications effectively. Evan's Bio....
Read Post
Codependency is bad. It’s that simple.
Our guest expert today is Jenna Dillon. Jenna is an award-winning Executive Coach who has and continues to raise the industry’s standards. Bio. Codependency leads to failure, not success. Excessive reliance or support between professionals is not how...
Read Post
CEO Stories—How Agency Hopping Can Hurt Your Business
Prospect: “We have parted ways with our marketing agency. We didn’t see enough leads in the 3 months they did work for us. We are talking to you, and we heard you get results.” BOT: “Were you pleased with the quality of the work?”...
Read Post
Top 9 Most Effective Off-Page SEO Strategies
Our guest expert today is Roger Avila. Roger is an SEO Manager at JetRank, an SEO company based out of sunny San Diego, CA. Other than SEO, Roger enjoys traveling, coffee, and listening to business books. Bio. Off-page SEO, or off-site SEO, is the pr...
Read Post
Clients: Working it Out vs. Cutting Ties
We all have a relationship or two that isn’t quite right. Some of us rush to cut ties as soon as possible—to be liberated from the awkward relationship. Some of us stay too long because we’re optimistic for change. Do you work it out or cut ties? How...
Read Post