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Bright Ideas & Strategies for Improving Business Websites

5 Things Your Homepage Must Do

"You never get a second chance to make a first impression." That cliche applies to our human interactions, but the principle is just as important in the virtual world. According…

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5 Things to Do Before You Write a Word of Content for Your Website

Writing new content for an entire website can be an intimidating process. We've all stared at our computer screen with no idea what to write. via GIPHY You want…

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How to Conduct a Content Audit of your B2B Website

Typically the word "audit" invokes an immediate sense of dread. But thankfully, we're not talking about those tax write-offs you may or may not have gotten away with as…

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Writing for the Web

9 Tips for About Pages That Don't Make Readers Yawn

Analytics show that your About Page is the second most visited page on your website. Only your Homepage receives more visits. Because it's such an important page,…

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4 Steps to Maximizing B2B Lead Generation Via Your Blog

As a B2B marketer, lead generation should be a top priority. Leads offer a crucial first opportunity to develop personal relationships with potential clients. Last year, B2B marketers…

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How to Use Your Website for B2B Lead Generation

For a significant number of businesses, the main purpose of a website is B2B lead generation. A website is performing well if it brings customers into your business…

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How to Get More Traffic to Your Blog: B2B Inbound Marketing Approaches

You've probably seen plenty of "how to get more traffic to your blog" stories, though you don't always see enough of them in relation to B2B. If…

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5 Ways to Boost User Engagement on Your B2B Website

Every business has a website, but in this age of instant gratification and smartphone surfing, just having a website isn't enough. You need to have a website that demands…

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Calls-To-Actions Need Specific Language and Good Design

Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all, “more »” - these a just a few…

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One Metric to Prove Customers Originated From Inbound Marketing

Empower your marketing team by proving they are responsible for sales-qualified leads.  B2B leads just don't walk through the door. Tech firms, professional service…

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