Blog | Bright Orange Thread Blog

Bright Ideas & Strategies for Improving Business Websites

4 Steps to Maximizing B2B Lead Generation Via Your Blog

As a B2B marketer, lead generation should be a top priority. Leads offer a crucial first opportunity to develop personal relationships with potential clients. Last year, B2B marketers…

Read Post

How to Use Your Website for B2B Lead Generation

For a significant number of businesses, the main purpose of a website is B2B lead generation. A website is performing well if it brings customers into your business…

Read Post

How to Get More Traffic to Your Blog: B2B Inbound Marketing Approaches

You've probably seen plenty of "how to get more traffic to your blog" stories, though you don't always see enough of them in relation to B2B. If…

Read Post

5 Ways to Boost User Engagement on Your B2B Website

Every business has a website, but in this age of instant gratification and smartphone surfing, just having a website isn't enough. You need to have a website that demands…

Read Post

Calls-To-Actions Need Specific Language and Good Design

Generate more conversions with better CTAs “Read More!”, “Click Here!”, or the simplest of them all, “more »” - these a just a few…

Read Post

One Metric to Prove Customers Originated From Inbound Marketing

Empower your marketing team by proving they are responsible for sales-qualified leads.  B2B leads just don't walk through the door. Tech firms, professional service…

Read Post

Keyword Research for Blogging - Making Sense Under a Mound of Data

Researching keywords for a new blog post can be overwhelming. Even if you start out with a good brainstorm and a a list of keywords, once you plug the list…

Read Post

B2B Tech CEOs:

Why You Need Your Marketing Team to Calculate Cost Per Lead

There’s a lot going on in your organization. Marketing, advertising, relationship management, and more. You can’t sweat the small stuff: You need to focus on the…

Read Post

Marketing Influenced Customer Percentage: Metric to Prove Your Marketing is Impacting Customers

Show sales teams and CEOs that marketing has an impact on buyer behaviors Sometimes, sales and marketing teams aren’t on the same page. Sales teams get the credit…

Read Post

Lead Gen:

Why a Lower Cost Per Lead
Costs More in the Long Run

Cost per lead is an important marketing metric that helps you plan your marketing spend. But what is the right price of an inbound marketing lead? $5? $500?

Read Post

Get More Bright Ideas

Improve your website & online marketing strategy with resources, tips, and insights delivered to your inbox every 2 weeks. Subscribe to the Bright Orange Thread Content Library today for instant access to these resources! Sign up today!