Caller ID Has Changed Sales: You Can’t Close a Lead You Can’t Reach
You Can't Close a Lead You Can't Reach Sales used to focus on “Dialing for Dollars.” This mantra meant sales was just a numbers game. The more people you talked to, the more you closed. Productivity was measured by the number of calls and conversion ...
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CM 101: Offers: The Next Step in Content Marketing
What Gated Content Is and Why You Need It Without offers, you are not content marketing; you’re just producing content. Great content will get your brand out there. Great offers will bring in leads and eventually, sales. In this post we will discuss:...
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CM 101: Video: The New King of Content
They say that content is king, well video is the king of them all What is the quickest way to establish trust and communicate with a visitor to your website? The answer is everywhere but seemingly absent on so many websites. Nothing is more brilliant...
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CM 101: Infographics: How to Stand out in a Sea of Words
Two million blog posts are written EVERY DAY! What if there were a way to make your content stand out and cut through the noise? Here’s a hint: your brain thinks in images, not letters and words. When communicating with an audience, take advantage of...
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CM 101: Why Email Newsletters Win
Your inbox is packed. You lose important emails and they just never stop coming! Email sucks. Some marketers ignore email as a platform because they think prospects are inundated. They go to social media channels like Twitter and LinkedIn instead to ...
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CM 101: Writing for the Web: The Power of Copywriting
We are exposed to hundreds of pieces of content every day — blog posts, news articles, images, videos. As a marketer, how do you cut through the noise and make your content stand out to your target audience? There are many factors that go into makin...
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5 Ways B2B Buyer Personas Salvage Tech Firm’s Marketing Efforts
“Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.”- David Ogilvy This line from “The Father of Advertising” rings true for all B2B marketers. If you brush aside tactical marketing research, you ...
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CM 101: 5 Reasons to Start Blogging
And Tips on How You Can Get Started Imagine having repeat visitors come to your website every week. Better yet, what if those repeat visitors trusted you? What if they saw the value of your company? What if they converted on your offers and shared yo...
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4 Things to Take Away From Your B2B Buyer Persona Interviews
When you go through the process of building buyer personas, you’ll learn that it is a lot of work. After all, you’ll be interviewing multiple team members and 5-10 customers and lost prospects. You’ll gather loads of information on what their technol...
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CM 101: SEO Basics for Inbound Marketers
What You Need to Know About SEO for Marketing This post will teach you about: How Search Engines Work Optimizing On-Page Content & Targeting Keywords Differentiate Your Messaging Create Relevant Content Technical SEO SEO is something that you wi...
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