When a Long-Tail Keyword Is Too Long to Help Search Rankings
The short answer: it’s too long if it contains an irrelevant word. But the long answer stems from analyzing which words users search for and what type of searches they are (based on the user’s intent). The question is: What do users want to get out o...
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How a Marketing Audit can Improve Conversion Rates and Marketing Strategy
Marketing is a series of experiments. With each blog post, whitepaper, or campaign, you hope for good results. This means rising traffic, click-throughs, and conversions. But when your traffic is standing still and you aren’t seeing conversions, it’s...
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How VP’s of Marketing Can Focus on B2B Marketing Plan
And Get Out of the Tactical Mud When we talk to VP’s of Marketing for B2B companies, we always hear a variation on a familiar refrain: “I don’t have enough time/money/resources to execute all of my ideas.” And we totally get this. But when we dig dee...
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5 Best Practices for Successful B2B Marketing Strategies
Create a strategy that builds customer relationships Your B2B marketing strategy has many factors: Your industry Your brand Your buyer persona(s) And more... And because of this, no 2 strategies ever turn out the same. Sorry, you can’t copy someone e...
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5 Blogging Best Practices to Rank High in Search Engines
You won’t convert any visitors if they can’t find your blog in search results, so... Rank on the first page. You can be found on page 1, 10, or 100 by organic search results, but serious web traffic won’t come from page 2. Follow these fundamental bl...
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Blogging Best Practices: Calls to Action that Convert
You want more than high traffic on your website, you want conversions. Placing offers on your pages and posts helps you guide visitors through their buyer’s journey. Your blog posts help prospective buyers learn more about their problems. By offering...
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How to Step Up Your Propane Marketing Game with Business Flyers
Most people associate business flyers with a physical promotion. Business flyers are an artful design printed and handed out to random people on the streets or taped up around town. Since marketing is largely digital in this modern era, do people sti...
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How to Give Your Sales Team Better Leads
"These are the new leads. You don't get them. Leads are for closers." In the movie Glengarry Glen Ross, the leads are gold. They are qualified leads. The job of the sales team is to close the leads....
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4 Marketing Activities to Outsource and Why
Marketing Teams Work Many Roles Strategic Thinker. Communicator. Writer. Website manager. SEO expert. Designer....
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Your Sales Team Needs a Marketing Budget
Your sales team used to thrive on driving the sales process. Your salesperson had the intel that prospects needed. Sales called, prospects listened, and your revenue increased with each closed deal. Today, B2B sales teams in every industry have hit a...
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