Avoid the CEO distraction trap: Stay focused on your marketing goals
To know if your marketing had a chance to be effective, you should ask one question: "Did we wait to see the results?" Marketing campaigns take time to show their full impact. Too often, family-owned companies are quick to change course or pull the p...
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Find the “Who”
Click rates are stagnant. Conversions are zero. Your marketing is fast-forwarding to failure. You’re trying everything, every tactic you or anyone on your team can think of, and the numbers aren’t moving. Hit pause. Stop the random acts of marketing....
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Top Sales Talent Walks When Marketing Sucks
It’s always a good sign when it feels like the candidate is interviewing you. Right? Pete, the CEO, interviewed a salesperson for his company. This candidate had energy. They asked sharp, thoughtful questions. They knew the sales cycle inside and out...
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Video [SEO] killed the radio star [story]
A few months ago, I tried to simplify dinner.I stocked the freezer with ready-made meals—organic labels, clean branding, all the right buzzwords.Pop one in the microwave, and it’s done in five.After a week, everything started to taste the same.Differ...
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Current Customers vs. Future Customers
As CEO, you have too much unfinished business all at once.Running a business is tough, especially when it’s a family-owned business with a small leadership team. You’ve got a lot on your plate.I’m not talking about the delicious dessert plate you and...
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Lost Hours and Lackluster Results
Random acts of marketing are taking up too much of your time. And the results are lackluster.There’s no big jump in followers when you finally start posting Instagram Reels.Leads don’t skyrocket after a month of that Facebook Ad campaign running.A we...
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Your “why” + ______ = a better business
You’re taking over your family’s company.You don’t want it to be business as usual. You want to make waves and expand and grow the business in ways your parents never thought of....
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CEOs make THIS mistake in recessions
“Times of trouble are when marketing opportunities are created.”I wish I could take credit for these wise words. But they actually belong to Nic Faitos, a man whose company survived the Great Recession....
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2018 Called...they want their website back
What it means to look “current” on the web is constantly changing.A homepage that looked sleek and modern 5 years ago now looks completely out-of-date. Prospects will move on to your competition’s website, and your bottom line will suffer. ...
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The “magic” word that didn’t make a difference
This blog comes from Sophia, our email marketing specialist at BOT—sharing a quick story about testing trendy marketing advice.“The word ‘template’ will revolutionize your CTAs. It’s the magic word.” That’s a bold claim. According to a marketing wiza...
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