Your bookkeeper vs. Mike Tyson
You wouldn’t send a lightweight into the ring to fight Mike Tyson. Just like you wouldn’t make your bookkeeper responsible for closing a deal. They’re fantastic at balancing the books but can’t read the room like a salesperson can. It’s a clear misa...
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Pause to go fast
Click rates are stagnant. Conversions are zero. Your marketing is fast-forwarding to failure. You’re trying everything, every tactic you or anyone on your team can think of, and the numbers aren’t moving. Hit pause....
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How to make Google swoon
Every week, we’re answering common questions from CEOs about marketing. Here is this week’s question… “What do I need to know about SEO?” Three things: traffic, content, and backlinks. SEO is about traffic on your website. The goal of SEO is to lead ...
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Name Your Baby
Every week, we’re answering common questions from CEOs about marketing. Here’s this week’s question… “Why can’t I turn marketing over to someone else?”...
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Flip flops are for the beach, not marketing
Every week, we’re answering common questions from CEOs about marketing. Here is this week’s question... “How do I keep my marketing on track?”...
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Feeling Networking Resentment? You’re Not Alone
Networking shouldn’t be a chore. I know that's the sentiment that creeps up on many of us. It’s the elephant in the room no one wants to talk about. Resentment is born when we view networking as a mad grab for business cards instead of a two-way stre...
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“Easy” is dangerous
Marketing is the most difficult profession that looks ‘easy.’ Which is dangerous. Why? Because bad marketing can make great products fail.* Why? Because bad marketing can make great products fail.*...
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Marketing Dead Zones: Bottom of Your Email
Think of a long stretch of empty desert. It’s where the radio goes fuzzy, and your phone loses signal. That’s a dead zone....
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Don’t Let Your About Page be a Snooze Fest
You know everything about your company. You can easily recite your elevator pitch, number of clients, or success stories when you’re trying to win over a prospect. So, when it comes to writing your website’s “About Page,” it should be easy enough to ...
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Compassion: Market with a Heart
Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is compassion.*People are good at pinpointing a heartless sell. They can see a used car salesman, or a “please give me your money” plea from miles away. As David Horsager...
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