Be ROI-focused or fail
Your Return on Investment is the only measure of success that truly matters in marketing. If your efforts aren’t paying off, it’s time to rethink them....
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Going From Good to Great (Small)
“Good to great” has turned out to be “good to small” for Bright Orange Thread....
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Courage in Marketing
Life rewards courage more than intelligence....
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The One Exception
We rarely prescribe the same strategy and tactics for clients. They’re just too different when it comes to the details like: Target marketGoalsThere is no one-size-fits-all solution for putting a stop to their random acts of marketing. Well, perhaps ...
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Don’t let your marketing flounder
Your fishing rod snapped. You were fishing for tuna, using a rod made for flounder. That’s exactly how it feels when your marketing isn’t hitting the mark. Don’t cast your marketing line without knowing your audience. ...
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Quality + Expectations = Satisfaction
“Misunderstandings are frustrating and energy-consuming. Set expectations upfront to create clarity. Set expectations for others and ask when you’re not clear on what they expect of you. End all meetings with clarity about action items, responsibilit...
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You got it backwards
Every week, we’re answering common questions from CEOs about marketing. Here’s this week’s question... “Why are people not finding my message?”...
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Wobble before you win
Your first time on a bike was a flop. The wobbles, the inevitable tumble, the second (or third) attempt before you really got the hang of it. Marketing’s not much different. ...
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CEO Self-Esteem Gut Check
You tried _______ marketing. It didn’t work. And that result is telling you something....
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Cheap Wins Are Losers
You won a round of golf… But only because your buddy had a worse day than you did. It’s a win. But it doesn’t feel great. Don’t settle for cheap wins like this in your business....
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