Clarity: Simplicity Sells
Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is clarity.* ...
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Contribution: Marketing that unsticks
Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is contribution.*Wes is stuck. He has a problem, and he is struggling to find a solution. Like most, he turns to Google for an answer. Your blog pops up. He scans it, eas...
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Competency: Leftovers ≠ Fresh
Marketing’s power is in trust, not in the latest fad. Today’s pillar of trust is competency.*Prospects smell those funky leftovers right away. If that email is the same one you sent out two months ago, recycled with a slightly new twist, your recip...
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Craft your marketing around your Ideal Client
Your marketing ROI isn’t in a good spot. You’ve tried two new email campaigns, redesigning your services page, and even flooding your social media accounts. Results? Nill. So, how to get that next win, that next client for your business, is always on...
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Ideal clients bring the numbers
Think of your top 20% most profitable clients. If you could, you’d have 10, 20, 50 more clients like them, right? And you can. I’m sure you feel like you know your ideal client inside and out. So write it down. Document it using our Ideal Client Pro...
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How to Tell if Your Marketing Meetings are Pointless
You walked out of a 45-minute marketing meeting. What do you have to show for it? On Anne Frances’ Fixable podcast, she talks about "how to make meetings more productive" and mentions "pointless meetings" a few times. Pointless meetings are undoubted...
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Templates are Not a Marketing Strategy
Templates, templates everywhere! In your inbox, on social media, on Google—marketing templates are like the overplayed songs on the radio. There are templates for calculating ROI, design, writing, you name it! Are they any good? Well, it depends. Onl...
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CEO Confessions: Who Are Your Customers
“Who are your ideal customers?” I asked CEO Pete perked up. “Well, we’re working with StellarGrove and Anderson Associates right now; they’re our newest wins.” “That’s really great!” I said. “What I’m referring to, though, isn’t just your current ros...
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The 2 Traps of Random Acts of Marketing
Your social media campaign flopped. It’s brought your website minuscule amounts of traffic in the last 3 months. But you still have another month of posts scheduled out. You don’t know what else to do with your marketing. You’re trapped. But that doe...
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Navigating Marketing Metrics with an Ideal Client Profile
A Practical Guide for Family-Run Businesses You have just assumed the mantle. You are stepping into a role filled with both tradition and new challenges. In this digital era, your task is to sustain the legacy and enhance it, starting with your marke...
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