Stop Worrying about Free Consulting
Stop worrying that you’re giving away free consulting. Leverage it instead. Your expertise is king because of how drastically the internet has changed people’s buying habits. When they have a challenge they need to solve, they start by asking friends...
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Weak Backbone, Weak Clients
You get a call from that client. Ughhh. They’re the client that has you and your team running in circles, jumping through hoops, and chasing answers you don’t have. Why’d you take them on in the first place? Because you were a little nervous about no...
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The Future of Your Company Isn’t About You
The future of your family business isn’t about you. It’s not about your employees, what you make, or the services you provide. Believe it or not, it’s not even about your family. The future of your company is your ideal client....
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Failure Comes in Two Types
Failure isn’t as bad as it seems. Our fear of failure leads us to see decisions as taking us through a one-way door. As in…when we walk through a one-way door, we can’t walk back. But there are two types of doors. ...
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The marketing tactic that never works
Have you ever gotten an email or seen a website with “Schedule a free consultation”? Of course, you have. We all have. The problem: Free consultations don’t convert....
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The Double Edge Sword of Delegating
It all begins with an email alert. A reminder to update your accounting software credit card details. “Easy peasy,” you think. Then, you find yourself delving into the abyss of payment settings and fiscal intricacies—a journey that could have been ef...
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TikTok Tango
Before you know it, you’ll have your employees do TikTok dances. Yeah, your buddy who also has his own family business can do it, but his business works much differently than yours. This isn’t to say that you can’t do the same thing, but you don’t wa...
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Caught in The “Reaction Trap”
Your new Instagram ads were inspired by your friend’s company. And you definitely need new customers after a disappointingly slow quarter. As the de facto marketing strategist of your company, you took decisive action when you were faced with somethi...
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Streamline Marketing: Ditch the Details
When the light in your living room does that random flicker, you go to Google.“Why does my light keep flickering?”That’s what everyone does. It’s basically a modern-day ritual at this point.You might not even be looking for a “fix” just yet. You’re j...
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Write Down Interesting Qs Daily
Take 30 seconds and look around your office. When was the last time you appreciated how far you’ve come? Where was your family-run business a year ago? 20 years ago? How much have you learned and grown as a CEO?...
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