The Math Says Fire That Client
Our guest expert today is Mike Verrill. Mike is a Strategic Business and M&A Advisor to entrepreneurs and owners of privately held businesses....
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Why Your Team Hates Mondays
If your team dreads Mondays, it’s not their problem—it’s yours....
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When the Answer is No, Skip the Marketing Fad
You can so easily be swept up in the latest marketing trends, such as dynamic ad insertion and automation. To truly improve your marketing efforts, you must focus on what your customers and prospects actually want. Enterprise-level marketing will con...
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Website Spending: Too Much or Too Little
You invested a lot of time and money into your website. Or, you haven’t invested a lot of anything into your website. Either way, chances are, you’ve gone too far in one direction or the other....
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Alexa, what’s my marketing strategy?
AI told you to post three times a day on LinkedIn. So you did. Only you saw zero return for your effort. Here’s why: ChatGPT didn’t understand your audience was on Facebook, not LinkedIn. It’s giving you answers, but is it giving you answers to your ...
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Is Your Marketing Misérables?
Is your marketing more Les Misérables than mighty triumph? Full of struggle, inconsistency, and revolutionary (but doomed) attempts? Well, Jean Valjean got a second chance. Why shouldn’t you and your marketing? ...
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Your emails are boring
Scrolling through your morning inbox makes you crave another cup of coffee. It’s an endless blur of names and cliche marketing subject lines. Until…you see it. The one email marketing email that stops you dead in your scroll. ...
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AI is really IA
AI isn’t some all-knowing oracle. It’s not intelligent—it’s just really informed assistance. Think about it. AI relies entirely on what’s come before: the writing, the information, the math. It finds common questions on Reddit (useful), writes formul...
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2 Marketing Tactics We ALWAYS Recommend
Tactics are rarely one-size-fits-all. Rarely, but not never. At Bright Orange Thread, we always recommend two tried-and-true tactics that consistently deliver results regardless of target audience and overall marketing strategy:...
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Google loves answers; do you have any?
Your customers are scrolling through Reddit or a Facebook group, searching for advice. Or maybe they’re typing a question into Google. The goal is always the same—they need an answer. Here’s how Google has evolved to keep people on their website lo...
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